Planning the marketing campaign

Once a project has been approved for construction, the next task is to ensure a favourable market response. Working with the client’s agents and communications consultants, Millerhare helps to develop an effective marketing strategy. Using the models created earlier in the project we prepare simple mockups of still images, video or interactive media. When working in London, New York or other cities where we hold good model based environments, we can test photographic shoots from available vantage points or plan helicopter flights to capture new photographic or video backgrounds.